Our new palette is timeless and based in precision visible through the use of black, white and the softest of grays.
It’s both complex and simple, demonstrating who we are and who we’ve yet to become. It’s architectural, it’s balanced, and it even works phonetically. This notion communicates that we’re bigger than what fits into a box. The final logotype falls into a square, with the cleanly formed letters just swelling outside of the visible frame. And all of this info helped forge a new aesthetic. We shared our history, as well as where we hope to go. They studied us in our native habitat they sat in on meetings they asked us questions about how we define Civitas and dug deep into what makes us unique. Our studio collaborated with (in)spiregraphics, a Denver-based marketing and design boutique, to help guide this entire rebranding and web development process. With our 35-year anniversary late last year, it was time for our studio to revisit our dated branding and web presence - and time to create a new image that mirrors where Civitas is going. “This opportunity brings all the ingredients of a successful B2B marketing practice under one roof.To remain relevant, one must find new and meaningful ways in which to show up in the world. “We are excited to expand our B2B marketing capabilities by partnering with Merkle B2B,” said Jamie Poston, Head of Enterprise Marketing at Transamerica. Merkle B2B will serve as the global center of excellence for Dentsu Aegis Network’s B2B practice and is yet another example of the company’s Integrated by Design philosophy, which organizes best-in-class talent around client needs.
The agency is backed by Dentsu Aegis Network, comprising ten global network brands with best-in-class expertise and capabilities in media, digital, and creative communications services. It spans five continents, manages over $16 billion in global billings. The new agency brings together over a thousand artists, data scientists, media gurus, technologists, and innovators, who already serve more than one hundred B2B clients. By offering world-class creative, data, media, and insights, we enable B2B marketers to surpass customer expectations.” “The only way to accomplish this is by leveraging the world’s best B2B marketing solutions and talent. “The modern B2B marketer needs to execute programs that anticipate and respond to dynamic customer needs,” said Michael McLaren, Global CEO of Merkle B2B. This move positions the agency to become an indispensable growth partner to the world’s leading B2B brands. Digital Pi is a leading B2B agency focused on digital marketing execution and marketing automation consulting services in the B2B sector.īy combining the collective strength of these five brands, Merkle B2B possesses the knowledge, expertise, and vision to deliver world-class integrated customer experiences.
B2B International delivers deep audience insight and understanding as the largest, dedicated B2B market research company globally.Building compelling B2B brand narratives through strategic power, Gyro is the most awarded B2B agency in the world. Gyro is the leading global B2B agency for strategy and humanly relevant creative.DWA’s breakthrough approaches to media implementation are made possible through the application of data and technology. Merkle | DWA is the fastest-growing B2B media agency globally.Its deep heritage in leveraging customer data helps deliver growth to clients. Merkle leads the marketing industry in B2B technology integration, data, and analytics.Merkle B2B brings together top B2B talent from five of its network brands as a single B2B agency to: With this move, Dentsu Aegis Network and Merkle form a compelling B2B agency to serve this largely untapped and underserved market. B2B represents a large ($120 billion) and rapidly growing (25% YOY) sector.
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